Geàrrannan Blackhouse Village is a unique heritage site on the Isle of Lewis, offering visitors an authentic glimpse into traditional Hebridean life alongside self-catering accommodation and a range of visitor experiences. The aim of the website redesign was to better reflect the richness of that experience while making it easier for visitors to explore, plan, and enquire.
The new site brings together heritage, tourism, and accommodation in a clear and engaging way, balancing storytelling with practical information. A clean, modern layout was introduced to showcase the village, its history, and its offerings, while improving navigation across key areas such as accommodation, visiting information, and experiences.
Performance and usability were key considerations, with a mobile-friendly design, improved page speed, and clear calls to action to encourage enquiries. SEO foundations were also put in place to help increase visibility and drive traffic, alongside integration with analytics to track performance from launch.
It was a pleasure working with the team at Geàrrannan to deliver a website that both honours the past and supports the future growth of this special place.