What does the idea of looking different mean? It means more than just standing out or not fitting in. It means looking differently at yourself, your business, the value you offer and the problems you encounter.
Watch this video, it provides a great illustration of how someone chose to look differently at a problem and the result she provided for someone who needed her help!
George Washington Carver once said:
“When you say common things in uncommon ways, you can command the attention of the world.”