Today, the internet is the primary avenue that people search for businesses. So your website is probably the first place that your existing and potential customers will look for information about your company. If your website is outdated, doesn’t function properly, or is difficult to navigate, you’re not only losing website users, you’re losing business.
Here are 5 signs that it is time for a new website.
1. YOUR WEBSITE HASN’T BEEN UPDATED IN YEARS.
The average lifespan of a website is about 2-3 years. The structure of the site should be re-evaluated every few years, but content should be updated and added regularly in order to keep information current and keep your search engine rankings high. If you cannot easily update your site’s content, it’s time to consider a content management system. Content management systems allow you to update your website’s content without having to know how to write code.
2. YOUR WEBSITE DOESN’T RANK HIGHLY (OR AT ALL) IN THE SEARCH ENGINES.
While search engine rankings can be helped by continually updating and adding content to your site, you also need to have a website that is coded correctly for SEO purposes. If your website is virtually no where to be found on search engines, it is time to consult a web developer to get you out of the search engine black hole and back on Google’s radar.
3. YOUR SITE IS TINY.
Your users need a magnifying glass to see the content on your site, then it’s time for a refresh. Websites being squeezed into 800px wide boxes should be a thing of the past… along with flash intros, text that is actually images, and music and videos that auto play. All of these things make a website look dated and unappealing, and will send your potential users/customers elsewhere.
4. YOUR WEBSITE IS NOT RESPONSIVE.
There are statistics all over the internet stating that nearly a third of all web traffic comes from mobile devices.
When was that last time you sat down at your desktop to surf the web when you weren’t at work? If you’re like me, it’s probably been while. With so many people searching, shopping, and posting on the go, you CANNOT afford to miss out on those potential customers because your website doesn’t function well on mobile devices.
5. YOU ARE EMBARRASSED TO GIVE OUT YOUR URL.
Whether it’s because your site is out-dated, broken, hard to navigate, or just not as good as your competitors’ sites, if the question “What’s your web address?” makes you cringe a little, it’s definitely time for an update.
Is your website a culprit of any of these 5 website no-no’s? If yes, don’t be afraid to pick up the phone and give us a call at 07515168923 (or you can fill out this simple form and we’ll call YOU!).