Your website is your primary online marketing tool. Here are 5 good reasons why you might want to give your website a redesign.
1. Get with the Times!
The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today (Flash, anyone?). With a website redesign you can take advantage of the latest technology that web-savvy users expect. It happens to everyone – sometimes we just need a change. If you think your website is starting to look a little tired, chances are your site visitors think so, too. A fresh design may be just what you need to stir up a little excitement about your website.
Mobile web usage is growing by leaps and bounds, so you need to make sure your website can be viewed on a wide variety of devices, including desktops, laptops, tablets, and smartphones. By incorporating responsive design into your new website, you’ll be assured of reaching a larger audience than you would with a website that’s not mobile-friendly.
3. Functionality and Rebranding
If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought. If your business has undergone rebranding, you’ll most certainly need to redesign your website (along with your other marketing materials). And rebranding isn’t always just about a new logo and colours – it often will require an update to the content of your website, as well, so don’t forget that aspect of your website makeover.
Remember, a well-designed website is one of the most effective marketing tools you’ve got – make the most of it by keeping it fresh, up-to-date, and easy to use.